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Day: 22 July 2025

Ep 36 25 years in Formula 1 PR and the FIA media delegate role with Alexandra Schieren

Ep36 25 years in Formula 1 PR and the FIA media delegate role with Alexandra Schieren

Alexandra Schieren has spent 25 years working in motorsport PR, from Toyota’s World Rally Championship team to roles with Formula 1 teams and the FIA as a media delegate. She talks about what it really takes to manage media at a grand prix weekend and what nobody tells you about working at the top level of the sport.

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Away We Go Podcast is an unofficial project and is not associated in any way with the Formula 1 companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.